Transforming Byline Bank's Digital Presence
Background:
Byline Bank, a prominent banking institution, recognized the need to amplify their digital presence to cater to the evolving needs of their consumers and businesses. They required someone with expertise in UX, SEO, and web integration to align their procedures with the goal of increasing website traffic and enhancing user experience.
Objective:
To enhance Byline Bank's digital presence through strategic UX, SEO, and web integration techniques, ultimately driving an increase in website traffic and improving ROI.
Challenges:
- Develop strong landing pages to support high conversion rates for Small Business Capital.
- Managing the Form migration to allow customers to contact Byline Bank's many divisions.
- Developing a mini-site to welcome newcomers to the Byline brand of banking from Inland Bank.
Solutions:
A cross-functional team was formed to oversee the re-development of Byline Bank's landing pages, ensuring a smooth transition for both the brand and its customers.
Meticulous planning and execution were employed to manage the existing form structure, ensuring that Byline Bank customers could easily contact Byline Bank's many different divisions.
Several improvements implemented across the site with focuses in SEO. Completely customized Schema profiles were developed to provide search with all the necessary information to make a seamless transition from SE to Site and convert.
A modest but stout 21% year-over-year increase in website traffic was achieved through great copywriting, thoughtful consumer and business campaigns, and the successful integration of Inland Bank.
ROI has enjoyed much success, with the team currently implementing more thoughtful ADA standards throughout the Bylinebank.com website to .
More improvements underway include major redesigned elements.
Conclusion:
The strategic implementation of UX, SEO, and web integration techniques has significantly transformed Byline Bank's digital presence. The team's efforts have not only resulted in a substantial increase in website traffic but have also paved the way for future developments that will further enhance the bank's digital footprint. The success of this project is a testament to the power of strategic digital marketing and the positive impact it can have on a brand's overall presence in the digital realm.